Advertising in social media is different to classic online marketing. In order to be able to communicate
successfully on networks like Facebook, Twitter, You Tube and Pinterest, not only is it important that the
information is relevant for the target group, but also that it is being perceived as sympathetic.
Since the actual reason for existence of social networks is that members share information among each
other, the success of a campaign is based on the users being willing to spread the advert. In order to
achieve that the content must not only be relevant, but also original or capture the mood of the user
since at the end of the day they vouch with their reputation for the content they spread.
Thus social media campaigns are especially helpfull for running branding campaigns.
In addition networks like Facebook offer the possibility to run display campaigns, where it is possible to heavily filter a very
big audience and reach very specific target groups.
4D Online Marketing offer advice and support for setting up and optimising successfull and efficient social media campaigns.
© 2014 4D Online Marketing
•
Get in touch with 4D Online Marketing now for more information
DE | EN
